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10.1080/02650487.2014.993513
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Taylor & Francis
International Journal of Advertising, 2015. doi:10.1080/02650487.2014.993513
environmental advertising persuasion
message assertiveness
effort investment
perceived issue importance
When environmental messages should be assertive: examining the moderating role of effort investment
Tae Hyun Baek
Sukki Yoon
Seeun Kim
Journal
International Journal of Advertising
Copyright Taylor & Francis
0265-0487
1759-3948
34
1
135
157
10.1080/02650487.2014.993513
http://dx.doi.org/10.1080/02650487.2014.993513
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